Observing

Stonewood Mall

 

The mall I observed was the Stonewood mall, which is right down the street from my house. I sat in front of a Wet Seal and Jc Pennys. When observing outside both stores, I noticed at  Wet Seal, there were  ages 14 to 21 year old shopping there.  The consumers entered the store with friends, and a lot were boyfriend and girlfriend couples, a few came with parents.  When I went inside the store there was a lot of people in that crowded Wet Seal Store.The girls would spend a lot of time looking around at everything. Most of the girls bought accessories, underwear, and shirts. At Jc Pennys there were a lot of families and older women walking into this store.  Most of the women knew what they wanted and got in, and got out. Other women and the people that came in with families walked around and browsed around. Jc Penny's was not as packed as Wet Seal. 

Style Tribes

Some of the style tribes that I noticed here at A.I. are 3, interior design students, design students,and video gamers. The interior design students dress real professional but have style to them, they might be my fav. in dressing. I've never seen an interior design student from here that i didn't like what they were wearing. They are very well put together in dressing. The design students all have their own style that's very original, and each one is different and unique. Which I am real interested, when observing them. The video gamers are mostly in hooded sweaters, pants, and sneakers. They look real relaxed and laid back. Looks like style and clothing are not important to them.